A client asked me this, she was worried about being rude but one of her new followers had an obscene account. She had been following every single new follower back.
I talk a lot about building a community. Check out your new followers before you follow back. Ask yourself these questions.
- How relevant to your community are they?
- Are you interested in what they have to say or in their business?
- Most importantly do you want to be associated with their name? You’re working on building your brand and people do look at who you follow.
On the flip side of this I also look at how many people they are following. If someone has 500 followers but are only following 20 well that is rude. You’re building a community not a kingdom.
You can ask yourself these same questions for Instagram.
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