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What is Social Media Advocacy?

You’re reading about social media advocacy more and more but what is it?

It’s when you ask for support from your employees or team members. They help you share content on across social media platforms organically.

This can include news, announcements, specials, pictures, blogs or events.

This lengthens your organic reach. It also helps your business become more than just one voice but a collective of great ideas that will help more people connect with your brand.

How do you implement this strategy? Try these 3 simple steps.

  1. Make it simple for your employees and teams members to share. Let them take pictures in your store, eatery or office. Ask them to share your events. This can be done on their personal pages #hashtaging to your business. Set aside 10 minutes a day or week for each employee or team member.
  2. Employees or team members are able to make or suggest social updates. This is done by adding people to your Facebook page with either editor or moderator. Or through Hootsuite or buffer which are social media dashboards where you can post to multiple social media platforms.
  3. Companies should in return embrace, support and promote their employees and team members. Praise them publicly for their hard work to help your business grow.

Extra Credit – Try having contests or giveaways to reward the employees or team members that brings you the most engagement or new likes and followers.

Want to learn more? Follow me on social media channels for information on Podcasts, Click-through Classes, Blogs and Learning Events. Check out Learn Something Radio.

How to Set Up Instagram Ads

 

Want to learn more? Follow me on social media channels for information on Podcasts, Click-through Classes, Blogs and Learning Events. Check out Learn Something Radio.

How Many #Hashtags Should You Use?

Have you ever seen the share on Instagram or status on Facebook that has 20 hashtags?

You will find many differing opinions. One blog says 11 hashtags is the sweet spot another might say 3. Hootsuite recommends no more than 5 and I agree with Hootsuite.

One of the worst mistakes you can make is to use too many hashtags. You look inexperienced and spammy.  Ever see the person on Instagram that puts 20 hashtags and spaces in between each one? Don’t do that! It annoys your followers.

You may ask why? Well, using too many hashtags attracts the wrong crowd. Its kind of like hanging out behind the gym in social media. Instead of just using every hashtag that pops into your head give it a bit more thought. Think about your community. Who are you try to attract? Search the hashtag see who else is using it. Do you want to be associated with them or that?

Quick tips to hashtags-

  1. You should always use your company or brand name.
  2. What are you selling? #shirts #cookies #blankets
  3. Connect with others about a particular story or group. #sportsteam #scifi #NationalMargaritaDay   *One tip here. Do NOT cash in on someones misery to promote yourself. Very bad!
  4. Don’t use something so original no one will find or even understand what it means.
  5. No more than 5 hashtags.

 

Hashtags are actually pretty simple. Have fun with it and HAPPY #hashtagging!

 

Want to learn more? Follow me on social media channels for information on Podcasts, Click-through Classes, Blogs and Learning Events. Check out Learn Something Radio.

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