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Social Media Navigator for Your Small Business

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Social Media

Help With Digital Marketing, Please!

We recently taught a class at the Bainbridge Island Public Library. We learned just how important what we have to offer is to small business. Each of us received great questions after the class. We talked for over an hour after our presentation. WOW right??

For years we’ve been offering our services to small businesses but what we’ve learned is there’s a new trend, many small businesses actually want to learn how to do things for themselves. Sure, I have clients that never touch a computer and just want me to manage and post everything for them. They might check in once a month to see how things are going but they really just want to focus on their hands-on-business.

Those that want to learn find that most classes target experienced marketers and don’t actually focus on helping small businesses that are 1-10 employees. Truly small business! That’s what made our class such a success. Each of us received questions ranging from spamming laws to SEO and analytics.

We decided to offer a weekly question and answer podcast. If you’d like to learn more leave your questions in the comment section below. Look forward to hearing from you!

 
Interested in having The WP Tutors Team review your current website for a full in-depth performance review?

Great click here to submit a request for a free website audit.
This independent report is invaluable and gives you a real-time and actionable review of how Googles sees your site’s performance and how you can improve your rating. Essential for winning the race against your competition and growing your market share.

How to Export Your Contact List From Linkedin

 

Want to learn more? Follow me on social media channels for information on Podcasts, Click-through Classes, Blogs and Learning Events. Check out Learn Something Radio.

How to Use Pinterest Organically For Your Business

How to use Pinterest organically for business? Like many of my blogs this originally aired as a Learn Something Radio Podcast. If you heard this one then you know I was pretty beat up on for this. My colleagues are not fans of Pinterest.

If you ARE a fan of Pinterest and choose to believe the statistics you’re going to like what I have to say.

I’m a very visual person both Instagram and Pinterest were made for me. In my first life I did hair and loved it. Pictures were a fundamental part of my business. If you have a business where pictures tend to be a crucial part of your sales either through a website or other social media platforms what do you have to lose?

The most important factor as always is to Know Your Users. As of March 2016, 80% of Pinterest’s users are female and 13% of men online use Pinterest. 90% of all pins are created or shared by women. You are speaking to you audience through pictures. What do they want to see?

Check this statistic out – around 5% of all referral traffic to websites comes from Pinterest. This is according to Shareaholic research that both Forbes and Business Magazine quoted. This is second only to Facebook. Crazy right? Facebook drives about 25% of all referral traffic. Businesses with Great Pictures on Pinterest have a better chance at a click through to their website. Quick Tip – For better visibility always Use Vertical Images instead of horizontal.

How will Pinterest work for your business? Pins can’t expire. This is another great point to remember.  Pinterest is all about Search, Discovery and Pinning (sharing).

How do you cash in on that?

  1. Use keywords in your pins and don’t overlook your boards. Boards are an easy one to skip but don’t.
  2. Hashtags are searchable but not clickable. Use #hashtags to get your pins found.
  3. Unlike other social media platforms the number of people that see your pins is higher than your followers. Think Search, Discovery and Pin. How wonderful if you’re new to social media that you don’t have to budget for social media ads just to get followers or fans.

 

Extra Credit –

  • Don’t forget to use your personalized analytics if you’re using a business account.
  • Take advantage of Pinterest plugins, “pin it” and “follow” buttons. It’s worth the time to add them to your site. One of my clients has a quilt pattern business and once we added “pin it” buttons to her site, her business increased by 25% almost overnight. YAY!

Thank you for reading. Please leave a comment or feel free to share.

 

What is Social Media Advocacy?

You’re reading about social media advocacy more and more but what is it?

It’s when you ask for support from your employees or team members. They help you share content on across social media platforms organically.

This can include news, announcements, specials, pictures, blogs or events.

This lengthens your organic reach. It also helps your business become more than just one voice but a collective of great ideas that will help more people connect with your brand.

How do you implement this strategy? Try these 3 simple steps.

  1. Make it simple for your employees and teams members to share. Let them take pictures in your store, eatery or office. Ask them to share your events. This can be done on their personal pages #hashtaging to your business. Set aside 10 minutes a day or week for each employee or team member.
  2. Employees or team members are able to make or suggest social updates. This is done by adding people to your Facebook page with either editor or moderator. Or through Hootsuite or buffer which are social media dashboards where you can post to multiple social media platforms.
  3. Companies should in return embrace, support and promote their employees and team members. Praise them publicly for their hard work to help your business grow.

Extra Credit – Try having contests or giveaways to reward the employees or team members that brings you the most engagement or new likes and followers.

Want to learn more? Follow me on social media channels for information on Podcasts, Click-through Classes, Blogs and Learning Events. Check out Learn Something Radio.

How to Set Up Instagram Ads

 

Want to learn more? Follow me on social media channels for information on Podcasts, Click-through Classes, Blogs and Learning Events. Check out Learn Something Radio.

How to Get Your Full Analytics Report From Linkedin

 

Want to learn more? Follow me on social media channels for information on Podcasts, Click-through Classes, Blogs and Learning Events. Check out Learn Something Radio.

Are Social Media Management Tools Dead?

You may have read the many recent articles that social media management tools like Hoootsuite and Buffer are dead. The claim that scheduled posts aren’t getting the reach that they used too and that readers know that its scheduled and aren’t interested. This is the second round of management tools death talk. The first round was around 2012-2013.

I talked about this with my colleagues. For me a red flag went up. Not that it isn’t possible but how would the average Facebook reader know. They look at the pictures and maybe the first line. They don’t care that it says #navigatoraimee aimee mcwhorter compton or even know what that means.

I did some investigation on the pages I manage to see if engagement and visibility is actually down when posts come from Hootsuite. I compared it with Facebook scheduling, realtime posting and included automatic posting from Mailchimp and WordPress.

What mattered most? Time of day and not where it came from. The sweet spots for most of my clients this past week was between 8-10 am and 7-9 pm.

There was one exception – a nonprofit garden page. This is the perfect example of why it’s critical to know your audience. Looking at the Insights for this page, I can see the average fan is between the ages of 55 – 64. The sweet spot to post for this page is between 2-5 pm.

The only posts with a reach in the single digits-
*made 2 posts without a picture. One with hashtags one without.
*made 2 posts, same time of day from the same site but different blogs. They both had the same picture (government funded site) the second post was in the single digits.

I also compared posting multiple times a day to multiple times a month. The more posts the higher the reach over all. Now that doesn’t mean go crazy and post 20 times a day on Facebook. Every post isn’t a winner but overall higher with the exception again of the nonprofit garden page. It’s because their fans are actually visiting the page. I do manage one page that’s an anomaly but that’s a story for another day.

For me at this time I’m not seeing lower visibility from Hootsuite posts so I asked a friend that uses Buffer what he’s noticed. He hasn’t noticed a change yet either. He recommended this blog from Buffer on the subject.

We decided it’s something we’ll continue to watch, not that we wouldn’t. We’ll also continue to use all of our resources and not rely on Hootsuite or Buffer for everything. Please share your experiences in the comments.

Want to learn more? Follow me on social media channels for information on Podcasts, Click-through Classes, Blogs and Learning Events. Check out Learn Something Radio.

 

Linkedin Viewing Privacy

 

Want to learn more? Follow me on social media channels for information on Podcasts, Click-through Classes, Blogs and Learning Events.

How to Use Your Linkedin Relationship Box?

 

Want to learn more? Follow me on social media channels for information on Podcasts, Click-through Classes, Blogs and Learning Events. Check out Learn Something Radio.

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